37 QUAI WILSON
BrandingCreative directionCopywritingArt direction
Brand identity
We supported the Woodward Hotel in the creation of 37 Quai Wilson, its signature bar overlooking Lake Geneva, shaping a distinctive identity that reflects both the hotel's refined character and the timeless elegance of classic cocktail culture.
Our work covered the entire process, from the creation of the brand and visual identity to collaborating with the architect on the interior concept, defining the creative direction, and producing the launch imagery across photography and visual assets to bring the experience to life.
