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ASICS

ASICS

Art directionDesignContent production

Fuji Trail Camp

Bringing the ASICS UTMB training camp to life is the kind of project that's hard not to enjoy. A quick shout out to our friends at Hold Up, who put the whole event together and make it happen year after year.

It also gives us one more excuse to spend time in Chamonix, which is never a bad thing. And, of course, it's always a pleasure to work with a great brand and help capture the energy that surrounds an event like this.